The Story Behind That Iceberg Photo

You’ve probably seen this photo a thousand times, in ads, in social studies textbooks back in middle school, in leadership workshops about assumptions… the photo of a crisp, blue iceberg with 10% above the water and 90% extending below the water.

But did you know that it’s a composite photo? And that it was made in 1998? And that it’s not real?

Ralph A. Clevenger, the photographer who made the image, reveals these secrets and more behind this image so well-known and so successful that it’s made over $900,000.

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