Margarita Kareva is a photographer from Yekaterinburg (1667 kilometers or 1 036 miles east of Moscow) who creates the unique fantasy-style fashion photos.
Real elements of clothes go well together with decorations added with the help of photo editing.
The result is incredibly realistic portrayals of Russian fairy tales and legends.
Margarita uses Russian folk patterns, objects and even bears in her works.
In Margarita’s fairy tale universe, you can find dark woods, polar bears, whimsical flowers in the snowy Russian winter, and of course, the heroines of the tales portrayed by beautiful girls.
In ancient Russia, women didn’t wear hats: they were only for men. Women had their own headdresses that were even more beautiful and comfortable: kokoshniks. They were made from expensive materials – silk, velvet, or brocade – and were decorated with pearls, lace, stones, and embroidered gold thread.
Outdoor clothes made of fur were an essential element of wardrobe.
Another option was a dokha, a coat made of foal or calf skin with fur on the outside. There were also tulups, long and loose-fitting sheepskin or hareskin coats with big fur collars.
Historically, national folk dress fell into neglect and disregard in Russia in the 17th century. This is due to a special order by Czar Peter the Great (1672-1725).
The law required the nobility to adopt European-style clothing and, gradually, regular people eschewed traditional Russian clothing.
The interest to the traditional Russian costume started to revive with Diaghilev’s “Saison Russe” in France and was intensified by Paul Poiret’s haute couture colletctions ‘a la russe’.
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